Five Ways to Avoid Impulse Shopping on the Internet
For most of the day, I am either on the computer or near something that gives me easy access the internet. Therefore, it is purely out of convenience that I’d find something to buy on the internet much faster than I would in a store. And boy, have I been tempted lately! It’s a new seaon and every retailer is enticing consumers with their semi-annual sales. But somehow, I’ve been able to resist. Here are the steps I follow to avoid impulse shopping on the internet:
1. SEARCH, SAVE & SIMMER
I haven’t bought any new shoes since…uh…hmm… *scratching my head* Shoot, if I can’t remember, then it’s been way too long. However, it hasn’t stopped me from [internet] window shopping. When I find something I like, I tag the link in a “shopping” folder. The Firefox ‘read it later’ feature makes it easy to click and sort. Then I wait a few days – at least three but no more than seven – before I pull the trigger.
2. PROCESS OF ELIMINATION
After a few days, I clean up the folder and delete most of the links. I may decide not to buy an item for various reasons: don’t like it anymore, found something better/cheaper, or admit I don’t need it. Like these…
These are a beauty, but I don’t need anymore suede peeptoe pumps. Then again, if the price was right (think: out of season clearance), I may give in to the temptation. This waiting period eliminates about 75% of my impulsive purchases because it forces me to think about if I really want it.
The other 25% require a little more effort…
Occasionally, I run across something that makes my heart skip a beat every time I see it, even after the waiting period is over. Like these…
and these…
The style…the color…oh my! I’ve been admiring these sandals for about 2 weeks. In fact, I had a dream about the pink pair two nights in a row. They are HOT!! And I’ve already put together an outfit (or 2) in my mind for each pair – including the accessories! *fanning myself* I’m sure there’s a name for what ails me when it comes to fabulous shoes. The only logical step is to get them on my feet. POST HASTE! But not so fast…
3. PRICE/VALUE CONSIDERATION
I consider moving the ‘must buy’ item(s) to my shopping cart, but first, I have to decide if the price is reasonable and if I can afford it. Depending on the item, this eliminates another 15% of my impulsive purchases. I will never compromise my financial goals in the name of retail therapy.
Those sandals cost more than I’d prefer to pay – $100+. I could wait for a sale, but I want them so badly. Plus my size (7.5) sells out pretty quickly and I don’t want to risk it. I’ll search for a discount code, find an affiliate cash back site (i.e. fat wallet, ebates, msn live, etc.) and use a cash back credit card to reduce the price.
Also, both brands have a good reputation and they appear to be well made. Assuming they’re comfortable, I know I will wear them often and for years to come. But just in case, I read the site’s return policy. Then, on to the fun part…
4. FABULOSITY ASSESSMENT
Before making the final decision to buy, I ask myself one more question: Do I love it? That one question, alone, eliminates the remaining 10% of my impulsive purchases. If you love it, you’ll always wear it. As a result, the per use cost will decrease and the item’s overall value will increase. Otherwise, if an item was $5, it’s a waste of $5 if it doesn’t make you feel FABULOUS.
5. BUY IT, GUILT FREE!
At this point, it’s a no brainer. I found, I waited, I eliminated, I priced, I loved – and now I’m buying it. Guilt Free. When I say ‘guilt free’ I mean, I do not…
- Say “I deserve it” to satisfy my conscience.
- Brownbag (or make other minor changes) for a week to justify the purchase.
- Think about all the hungry kids in Africa I could have fed or all the whales I could have saved by donating the money.
- Consider the potential earnings if I had invested the money at some ridiculous rate of return for a zillion years.
- Care if Suze Orman thinks I can afford it.
None of that crosses my mind. I sit and wait patiently for the UPS man to bring me the goods. And when they arrive, I get excited! I can’t wait to get home from work so I can rip open the boxes and play dress up in the mirror like a big ol’ kid. :-)
How do you avoid impulse shopping on the internet?








