photo: Life Conquest
I’ve received numerous emails asking me this question, so I decided to blog about it. First I want to say, compared to many other personal finance bloggers, I’m still a baby in diapers. So what you see here is just a smidgen of the earnings potential from a successful blog.
Google Adsense: Look to the left and you’ll see an area for “Google Ads.” This is the most widely used source of online revenue and it only takes a few minutes to set up an adsense account. You design the appearance and size of the ad space, and you can also create filters to block certain ads. But…you have no control over what ads are listed because they are generated using keywords from your website. So if I blog about a poor customer service experience, you may see me type so.me.th.ing li.ke t.his because I don’t want Adsense to pick up the keywords and plaster ads for that business all over my site.
The ad value and earnings potential are based on so many variables (e.g. size of ad space, location, key words, time of day, site traffic, SEO, color of your socks, etc.), I don’t think anyone has figured out Google’s secret. Basically in this setup, Google controls the golden rod and sends you a check every month. In my case, it’s direct deposit so I can’t complain. This is a steady revenue stream.
LinkWorth: This is an affiliate program that promotes your site to potential advertisers. If an advertiser wants to purchase ad space, they have to buy it through them and the profit share is based on the type of account you set up. There’s a 70/30 split, which I have. And there’s also a 50/50 split with an incentive that they will promote your site more aggressively to a wider range of potential advertisers. Basically, they act as your pimp. LOL You establish your own rates, they find potential buyers, you agree to a profit share, and they cut you a check every month. Easy enough.
You can also sign up for link posts (and other affiliate options). This is when potential advertisers pay you to write a review about their product or service. I don’t like this side of the business as much because I don’t feel comfortable promoting a product or service that I have not tried for myself. Plus I don’t want to inundate my readers with a bunch of ‘review’ posts. So I set the price really high (triple digits) to deter most businesses and I’ve also rejected almost all of them. Since activating the service, I’ve only completed two link posts and they were for travel related sites when I was planning our vacation.
Direct Sales: Anything listed under the “Site Sponsor” heading is most likely a direct sale, which means the business did not use an affiliate program. Instead, they contacted me directly to purchase ad space on my blog. Before I knew anything about selling ad space, I used the text link calculator and link worth rank to determine the value.
As my blog matured, I started adjusting the rates. Now, I negotiate the price and terms based on several variables: type of business, ad description, location, number of text links, contract term, etc. I have established rates, but I try to be flexible enough to meet the needs of each potential sponsor. I’ve rejected a few offers, but those who are accepted become long term sponsors.
Amazon Associate: This is an affiliate program for products that are sold through Amazon. You may see them used on this blog in several ways:
1 - I use an affiliate link in the “What I’m Reading” section.
2 - I have an Amazon search box in the “What I’m Reading” section. This search box opens in another window, but it has a code embedded with my affiliate account information.
3 - I have an Amazon store that lists several (PF and non-PF) books as recommended reading.
4 - I use affiliate links when I blog about a product I’ve purchased online.
5 - I use affiliate links when I’m writing book reviews.
If you purchase (or have purchased) an Amazon item from my blog, you probably used an affiliate link. PLEASE NOTE: there is no extra charge to you and no intrusion of your privacy. I am NOT given any personal or identifiable information. When I log into my associate account, I can run a report to see what items were viewed and/or purchased through an affiliate link. For every item sold, Amazon pays a very tiny referral fee and cuts a check or gift card if the balance meets the minimum standards. This has been my least profitable revenue stream.
Book Reviews: Every now and then, a publisher will contact me to review a book. I consider this a source of revenue because I used to spend a lot of money on books, but now I don’t have to. When they ask me to write a review (my opinion is not influenced), they send a copy of the book at no charge. Sometimes, I can convince them to send an extra copy to give away. Lately, I haven’t mentioned this on the blog because I allow my Debt Payoff Incentive Crew to get first dibs. We often convene privately via email. Sorry.
Books on my nightstand waiting to be read:
Goal Digger by Alicia Dunams
Women, Emotions, and Cash by Liz Perle
Moving up to Millions by Kathleen Connell
Getting Started: Financial Guide for Younger Generation by Brian Jones
You can also check out a few book reviews I’ve completed so far. See, I’m not a procrastinator…all the time.
ING Referral Links: You may have seen my post on the $25 ING referral links. When you open a new account using an ING referral link (requires a $250 deposit), ING gives the new customer $25 and the referring customer $10. Each new customer is also given 25 referrals valued at $10 each, which equates to an additional $250 in FREE money.
When I started posting my referrals on the blog, they were gone in a few months. Now, I’ve agreed to host links for my fabulous readers as a courtesy. PLEASE NOTE: I already have a list of people whom I contact for new links, so please do not send any unsolicited links or try to advertise your links without permission. I will delete them.
PineCone Research: This isn’t really a source of blogging revenue, but it is a source of online revenue I discovered as a result of blogging. *thinking* Can’t remember who turned me on or I would give them credit. Anyhoo, PineCone sends a few surveys per month that have a payout of $5 each. Not much, but the surveys only take a few minutes to complete. The little change comes in handy too. I let the 5s build up in my PayPal account and use them when I’m in need of some online retail therapy.
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There are so many other ways to earn money while blogging, but these are the only methods I use at this time. I hope this post answered many of your steaming questions, but if I missed anything, please feel free to leave a comment. Oh and if you’re wondering - with all revenue streams combined, I earn a few hundred per month. But none of it would be possible if it weren’t for YOU…my fabulous readers.
Thank you!!
Now I need to research the tax implications of earned income from a hobby vs. business. Pbtpbtpbt @ taxes! I also need to get a better understanding of SEP-IRAs. See if I can stash the extra income under the veil of ‘retirement’ - then again, perhaps it’s just time to hire an accountant.
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Work to achieve, not to acquire.
And as always, BE FABULOUS!