Soft & Beautiful: Not Quite for Me
A Soft & Beautiful marketing rep contacted me a few weeks ago. They wanted me to try two of their new Just For Me products that haven’t reached stores yet – Curl Smoother Creme and Smoothing Gel. At first, I was going to decline because my hair has been addicted to the creamy crack for over 20 years and there aint a thang I can do with some “smoother creme” and “smoothing gel.” LOL
But then it dawned on me, the marketing rep had obviously read my blog and knew that my BabyGirl sported a short ‘do. So I asked a few questions about the products to make sure I understood what they were, then I mentioned the idea to her to see if she was interested. For someone who’s a hair snob, she’s extremely loyal to her products, I was surprised that she agreed to try them out.
As promised, she did and here is her [unedited by Single Ma] review.
According to the box, the smoothing gel is made with Keratin Proteins to strengthen hair and it’s supposed to “smooth straight hair and edges” and “gently hold hair in place.” The curl smoother creme is made with Aloe Vera extracts to condition the hair and it’s supposed to prevent “poofy hair,” control “frizz,” and “shield against breakage.” Both are made for natural or relaxed hair.
Since my hair is very short (by choice), I used the smoothing gel first. When I styled my hair, I used the gel to lay down my edges and brushed with a bristle brush as instructed on the box. I was disappointed to find that it made my hair hard and did not smooth my edges at all. In fact, the gel made my hair more curly than it was. Before writing the review, I wanted to give it another try. So I waited until my mom took me to the hairdresser for a fresh relaxer. About a week later when it was time for me to wash my hair, I used the smoothing gel again. To make sure I was doing everything right, this time, I used a different brush. A softer wrap brush. The results were no different. Instead of “straight hair and edges,” the gel made my hair curl again. And when it dried, my hair was hard. As soon as I got home from school, I washed it out.
After my second try, I did not want to use the gel anymore. I didn’t like the way it made my hair feel, plus, the smell was unpleasant. I think all Just For Me products smell bad, so it could be a personal preference. Since I didn’t like the gel, I was afraid to try the smoother creme. I prefer the creme that my hairdresser gives me anyway. It’s called Threads by Sebastian Professional. It let’s me spike my hair on top or make it look curly, so I’m going to stick with what I know.
Although I didn’t like the Just For Me products, the bright package and colorful logo caught my eye. If my mom and I were in a store, I would have asked her to buy it for me. But I’m glad she didn’t have to pay for this. Maybe it will work better on a little girl’s hair or even another teenage girl who doesn’t have a relaxer, but I didn’t like the results on my own hair.
Full Disclosure: this was not a paid review, but the products were provided for free.

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Wow! That’s an excellent review – you would NEVER know the age of the consumer, very concise and honest. By the way thanks for everything SM – because of you, I’ve also started a blog.
Very good points BG. I agree, I’ve never cared for Just For Me products either. They packaging is very attractive to the “target group” but the products just don’t live up to the name for my lil girl, in my opinion.
I think babygirl needs her own blog. Great product review.
Very honest, just like her mother. Great reveiw!